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How to visualize research production in generalist social networks on the internet



During the doctorate, and now after that, one of the recurring themes of conversation with other colleagues and graduates, was about what we should do to use spaces such as virtual social networks such as Facebook and Twitter, others such as Google Plus and LinkedIn, to divulge the scientific production that we generate.
This dossier, which I consider a deepening of the entry "Managing online the disclosure and visibility of academic production" that I wrote for my blog, intends to address examples of how to do it, based on the practices of several teacher-researchers in the field of social sciences, that well, depending on each case, can be replicated in other areas of knowledge.

Why disseminate in these generalist digital spaces? Because virtual social networks have become large audience concentrates and we can directly reach teachers-researchers and general audiences who are target audiences or target of our productions. Later, the benefit of this action, we can see it reflected, for example, in the indexes of citations monitored through Google Scholar Citations.
The basis of everything is the existence of a publication that is to which the disclosure will be made. I refer to a paper or scientific article, a communication in a congress, the chapter of a book or a book itself, which of course must be available in a repository on the Web since we need the URL or web address.
The ways of spreading in virtual social networks can vary a bit since each one has its own particularities. For example, in Facebook, Google Plus and LinkedIn there is virtually no limit to the characters in the post, which does exist on Twitter (whose limit was 140 recently extended to 280). Also, on Twitter the textual element is the protagonist more than in other digital social networks where it is the visual (images and photographs).
 the peculiarity is highlighted that a news item published in a communication medium served as the basis for making a chapter of a book public by connecting both for its subject, which is a good strategy to "dust off" content.

In the elements present in the post we see how the author starts paraphrasing the news (which could complement by placing the URL of it), declares the connection and cites the title of the chapter of the book and the book in which it was published. In this case, the use of hashtags is also highlighted not as a complement to the publication at the end, but as a natural part of the words present in this (#Google #Facebook #Google News).

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